Privacy Policy & HIPAA Notice of Privacy Practices

Last updated: April 16, 2026 · Effective date: April 16, 2026

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This Privacy Policy and Notice of Privacy Practices (together, the “Notice”) explains how Livelyhood Health, Inc. (“Livelyhood,” “we,” “us,” or “our”) and our contracted healthcare providers collect, use, disclose, and protect your personal information and protected health information (“PHI”). It also describes your rights regarding that information. Please read it carefully.

Who we are. Livelyhood operates a telemedicine platform that connects patients with independently licensed healthcare providers and partner pharmacies for the evaluation and treatment of alcohol use disorder. Clinical services are delivered by OpenLoop Health-affiliated providers. Prescriptions may be fulfilled by licensed U.S. pharmacies, including our partners listed in our Terms of Use.

1. Information we collect

1.1 Information you give us

• Identity & contact: name, date of birth, mailing address, email, phone number, emergency contact.
• Health information: medical history, medications, allergies, behavioral health history, substance use history, treatment history, height, weight, photographs you upload, and any other information you share with your provider during consultations.
• Insurance & payment: we do not bill insurance. Payment information is collected and processed by our payment processor, Stripe. Livelyhood does not store full card numbers.
• Communications: messages, form responses, survey answers, and support requests.

1.2 Information we collect automatically

• Device information (browser, operating system, IP address), approximate location derived from IP, pages viewed, and referring URLs.
• Cookies and similar technologies for authentication, security, and analytics. You can control cookies through your browser settings.

1.3 Information from third parties

• Identity verification vendors, pharmacies, laboratories, and other providers involved in your care.

2. How we use your information

We use your information to operate the platform and deliver care, including to:

• Verify your identity and determine eligibility for treatment.
• Enable consultations with licensed providers and fulfill prescriptions through partner pharmacies.
• Process payments, issue refunds, and communicate about your account.
• Send appointment reminders, refill notifications, and clinical follow-ups.
• Monitor safety, improve the platform, prevent fraud, and meet legal obligations.

3. How we share your information

• Healthcare providers and pharmacies involved in your care, including OpenLoop-affiliated clinicians and partner pharmacies.
• Service providers and business associates that help us operate the platform (hosting, analytics, communications, payment processing). These vendors are contractually required to protect your information and, where applicable, have signed Business Associate Agreements (“BAAs”) consistent with HIPAA.
• Legal and safety disclosures when required by law, to respond to valid legal process, to protect rights and safety, to report adverse events, or as otherwise permitted by HIPAA.
• Business transfers in connection with a merger, acquisition, or sale of assets, subject to the confidentiality obligations in this Notice.

We do not sell your personal information, and we do not use your PHI for marketing to third parties without your authorization.

4. Your HIPAA rights

If you are a patient, you have the following rights regarding your PHI:

• Access. Request a copy of your medical record.
• Amendment. Request a correction of information you believe is inaccurate or incomplete.
• Accounting of disclosures. Request a list of certain disclosures we have made of your PHI.
• Restrictions. Request limits on how we use or disclose your PHI. We will consider your request but are not required to agree in all cases.
• Confidential communications. Ask us to contact you in a specific way (for example, at a particular phone number).
• Paper copy. Request a paper copy of this Notice at any time.
• Complaint. File a complaint with us or with the U.S. Department of Health and Human Services if you believe your privacy rights have been violated. You will not be retaliated against for filing a complaint.

To exercise any of these rights, contact us at support@findlivelyhood.com.

5. How we protect your information

We use administrative, physical, and technical safeguards designed to protect the confidentiality, integrity, and availability of your PHI, consistent with HIPAA. These include encryption in transit and at rest, access controls, audit logging, workforce training, and vendor risk management. No system is perfectly secure, and we cannot guarantee absolute security of your information.

6. Records retention

Medical records are retained for adult patients for a minimum of 10 years starting from the last date the patient was seen. This complies with the longest state-required retention periods as well as CMS requirements. Records for minors are retained longer where required by state law. Non-medical account data may be retained for as long as necessary to operate the platform and meet legal obligations.

7. Children’s privacy

Livelyhood services are intended for adults 18 and older. We do not knowingly collect information from children under 18 through the platform. If you believe a child has provided information to us, please contact us and we will delete it.

8. State privacy rights

Depending on your state of residence, you may have additional rights, including the right to know, access, correct, delete, or limit the use of your personal information. Health information governed by HIPAA is generally exempt from these state laws, but non-health personal information may be covered. To make a state-law privacy request, email support@findlivelyhood.com with the subject line “Privacy Request.”

9. Cookies and analytics

We use first-party and limited third-party cookies to authenticate users, secure the platform, and understand how it is used. We do not use advertising cookies that track you across unrelated websites. You can disable cookies in your browser; parts of the site may not function without them.

10. Changes to this Notice

We may update this Notice from time to time. The “Last updated” date at the top indicates when the Notice was most recently revised. Material changes will be communicated through the platform or by email. Your continued use of Livelyhood after a change takes effect constitutes acceptance of the updated Notice.

11. Contact us

Questions, complaints, or requests about this Notice or your PHI can be directed to:

Livelyhood Health, Inc.
Attn: Privacy Officer
7901 4th St N, Ste 300
St. Petersburg, FL 33702
support@findlivelyhood.com

You may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights: 200 Independence Avenue SW, Washington, DC 20201; 1-877-696-6775; hhs.gov/ocr.